About Us
Your Gateway to Quality Services
Shams Group was founded in 2004 in Egypt and has grown into a leading company operating in multiple sectors including trade, marketing, hospitality, smart relaxation technology, and digital accessories.
With a commitment to innovation and diversity, we bring together a wide portfolio of brands that serve a wide audience across Egypt and the Gulf, especially in the UAE.
We are proudly present within Cairo International Airport and in key Egyptian cities.
Who We Are
Our Vision
To be the leading business group delivering integrated and diverse experiences that align with future aspirations and customer needs everywhere.
Our Mission
We are committed to delivering exceptional products and services through a portfolio of diverse brands, focusing on quality, innovation, and customer satisfaction — to build long-term relationships and make a positive impact in every market we serve.
Our History
Founded in 2004, Shams Group began as a trade and distribution company.
Over time, we expanded into new sectors including restaurants, smart accessories, flowers, and multimedia production.
Today, we proudly manage a growing family of brands that serve a wide range of customers with different lifestyles and expectations.
Our Branches
Cairo International Airport
Major cities in Egypt
Gulf countries, especially the UAE
Our Brands
Emporio
An Italian restaurant and bakery founded in 2021, specializing in natural sourdough pastries, gourmet desserts, and Western cuisine such as burgers, pizza, pasta, and fried chicken.
Appel
An authorized distributor of high-quality mobile and laptop accessories, trusted for reliability and modern design.
Awei
A global brand offering Bluetooth headsets, chargers, cables, and smartwatches.
Sultan
A premium Turkish dessert concept offering authentic sweets in a refined and elegant setting.
Shams Flowers
A floral brand that provides fresh flowers and artistic arrangements for every occasion — seasonal, romantic, or celebratory.
Sout Al-Qahira
An audio-visual production brand supporting Arab music and media, providing professional sound and video content.
The Hotspot
A trendy restaurant and café that serves creative meals in a vibrant, relaxing environment.
RestoraTech
A smart relaxation technology company offering:
Massage Chairs for public spaces like airports and malls
Modern Sleeping Pods for short-term comfort and privacy in public areas