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Head Office: Cairo International Airport, Terminal 1, Fourth Floor – Companies Section, Office No. 407-408.

Appel

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Appel – Premium Apple Accessories

Authorized Apple Accessories Distributor

About Appel

Under the umbrella of Shams Group, Appel is an officially authorized distributor for a wide range of Apple accessories. From mobile accessories to Apple Watch gear, MacBook essentials, and everything Apple innovates — we bring original, high-quality tech accessories to the Egyptian market.

We ensure authenticity, performance, and elegance in every product. Whether it’s charging solutions, protective cases, AirPods covers, or smart watch bands — Appel guarantees top-notch Apple-certified items for your devices.

What We Offer
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iPhone Accessories
Cables, chargers, MagSafe cases, screen protectors
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Apple Watch
Bands, stands, wireless chargers
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Mac & iPad
Keyboards, cases, styluses, docks
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Audio
AirPods covers, charging cases, holders
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Lifestyle Tech
Apple-certified power banks, stands, mounts
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Device Cleaning Kits
Microfiber cloths and sprays for Apple screens and devices.
Choose Appel

Why Choose Appel?
    • Official Apple-certified distributor

    • 100% genuine and sealed products

    • Warranty & after-sales support

    • Available in all Shams branches, including Cairo International Airport